The Woman-Friendly Seal of Approval Dealership Network is for dealers that want to promote their companies positively to women and are interested in ensuring that female consumers are treated with respect and professionalism. Dealers that qualify for our program are then eligible as Woman Friendly Dealers with an Advertisement on our website.

 

ABOUT OUR SEAL PROGRAM
a. Premium - Our premium seal is awarded to participating dealers that join our dealer network and complete our customer service training program.

b. Shifting Gears - Awarded to dealerships that join our Dealership Network.

Benefits for Participating Dealers:

• An opportunity to help us educate and prepare women to purchase.
• An opportunity to self-assess your establishment for women-friendliness
• Unbiased mystery shop visit and report to include recommendations
• Certificate acknowledging your dealership as woman friendly
• Advertiser listing and acknowledgement as woman friendly on our website.
• Build better relationships with female consumers, a vastly growing population of new and used car purchasers.

Companies interested in participating in our seal of approval program must meet the following requirements:

1. Complete application and dealer self-assessment.
2. Have been in business a minimum of 5 years.
3. Have no outstanding complaints with the Better Business Bureau.
4. Sign the Car-Buy-Her Code of Ethics.
5. Receive mystery shop, report and recommendations.

Apply for A Seal

 

TAKE THESE STEPS TO PARTICIPATE IN OUR WOMAN FRIENDLY DEALER NETWORK
Step 1 - Review requirements.
Step 2 - Submit application and self-assessment.
Step 3 - Review and sign Code of Ethics.
Step 4 - Pay membership fee.