The Woman-Friendly Seal of Approval Program is for dealers that want to promote their companies positively to women and are interested in ensuring that female car shoppers are treated with respect and professionalism. Companies interested in participating in our seal of approval program must meet the following requirements:

1. Provide information on ownership and management, street address and phone number of dealership.
2. Have been in business a minimum of 5 years.
3. Have no outstanding complaints with the Better Business Bureau.

FAQ's

Take these steps to PARTICIPATE
inour program

Step 1 - Review requirements.
Step 2 - Submit application and self-assessment.
Step 3 - Review and sign Code of Ethics.
Step 4 - Pay fee based on fee schedule.

Dealer benefits:

• An opportunity to self-assess your establishment
• Unbiased mystery shop visit and report to include recommendations
• Certificate acknowledging your dealership as woman friendly
• Advertiser listing and acknowledgement as woman friendly on our website.
  
  
  

Dealers that participate in our program receive a Seal of Approval certificate and is listed on our website as a woman-friendly dealer.

Seals are effective for one year only.