This Self-Assessment, along with the mystery shop report & recommendations, will be used by Car-Buy-Her to assess your dealership:

Please answer each question.

Please answer based on current practices used by your dealership.

Utilize the Documentation & Comments section to expound on any question.

All information submitted is strictly confidential.

 

Consumer Outreach

1. Do you utilize targeted strategies to reach female consumers? Select one Yes No
   If yes, in what ways do you use them?
   Brand building Customer Loyalty Public Relations Establish trust
   
   
2. Do you provide consumer education programs for women? Select one Yes No
   If yes, in what areas (check all that apply):
   Car buying tips Financing Service & Repairs Car Safety
   
   
   
3. Annually, how often do you provide targeted strategies and/or consumer education programs to female consumers? 0 1-2 3-4 5-6 7-8 9-10
   
   
4. Do you conduct focus groups or utilize survey tools to understand the needs of female consumers? Select one Yes No
   
   
5. In what ways has your dealership responded to female consumer needs and wants?

Corporate Environment

6. Does your dealership conduct gender diversity/sensitivity training? Select one Yes No
If yes, how often? Select One Annually Bi-monthly Quarterly Other

7. Do you have female employees in both sales and management positions? Select one Yes No
If yes, how many? Sales? 1 2 3 4 5 6 7 8 9 10 Management? 1 2 3 4 5 6 7 8 9 10

8. On a scale of 1-10, with 1 being the lowest and 10 being the highest, please rate the following:

How accessible are bathroom facilities for consumers? 1 2 3 4 5 6 7 8 9 10
How aesthetically pleasing are your bathroom facilities? 1 2 3 4 5 6 7 8 9 10
Showroom and dealer lot atmosphere? 1 2 3 4 5 6 7 8 9 10

9. Do you have a playroom or play area for children? Select One Yes No
If yes, is it supervised? Select One Yes No

Sales & Service

10. How would you describe the sales culture of your dealership? Select One Aggressive/High pressure Moderately assertive Conservative/low pressure

11. What, if any product information is shared with consumers during dealer visits (check all that apply)?
Vehicle brochure Vehicle reports (i.e. carfax, etc.) Consumer ratings reports Other None

12. Are consumers offered test drives? Select One Yes, always Yes, but only if requested

13. Share three characteristics that make your dealership woman-friendly?

14. How receptive is your dealership to receiving feedback, suggestions, and training to improve customer relations with female consumers? Select One Very Receptive Somewhat Receptive Not Receptive

15. Please share any additional comments: