DO WOMEN PAY MORE FOR CARS?

According to our research women do tend to pay a bit more and the reasons for that tend to vary. One reason for this disparity is that women are less likely to negotate than men are. Studies have shown that women can pay up to $1,300 more because of their unwillingness, dislike, or lack of interest in negotiating. We have also found that many women feel more comfortable shopping at "no haggle" dealerships, where negotiating isn't an issue. Women often prefer convenience and simplicity to negotiating for the best price. Other reasons might be women's lack of knowlege about buying a car and gender biases.

Don't let this data discourage you when car shopping. Things are changing in a lot of areas. The internet for one is leveling the playing field as women can shop conveniently and comfortably from their computers. Also, women are becoming much more knowledgeable about car buying with sites like car-buy-her.com and others helping to provide women with the information and resources they need to be better consumers.

Finally, women are buying more cars, influencing more decisions, and the auto industry understands that and seems to be at the beginning stages of making some valid changes.

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