Car-isma and How to Leverage Your Sex Appeal When Buying a Car
Author: Ed Brown

It is a foregone conclusion that sex sells in our culture. For the woman who has mastered the rules of engagement, you are well equipped to handle any car salesmen when you are looking to buy a car. After all, in your quest to level the negotiating playing field, your most potent weapon is your ability to create an illusion that will throw off a salesman's balance and move you to gaining the most attractive deal in the process. I took the liberty of interviewing a female friend of mine who is a master at high- level negotiations (she actually negotiates settlements for a large insurance company). Judy (name change to protect the guilty) says that men are extremely visual and while they are not necessarily moved by every emotion, sexual appeal is very emotional for them. I can attest that the sight of an attractive woman increases my heart and breathing rate. If she shows subtle interest in me, she has tapped into my baser instincts and has already begun leveling the playing field for negotiations. Judy, who is attractive and has an athletic build says, " I first go into a negotiations with all my homework done. I already know what I want and the range I am willing to pay." As you are buying your car, experts suggest that you know the invoice price of the vehicle and offer a few hundred dollars above that price. Another alternative is getting a series of price quotes and fax them to various dealerships to bait them in providing their best price on a vehicle before ever stepping into the showroom. The game is basically over at that point, but we are getting ahead of ourselves.

Invariably, I am recommending that you create an ally through sex appeal that promotes future opportunities through friendships and mutually beneficial alliances. Judy says." I know most men want sex from many of the attractive women they meet. I never compromise myself in the process, but I show that I am well-informed and can be playful as I am conversing with him. Subtlety is the way of leveraging your power. A certain glance, a light touch and interest in helping him make future sells are all part of massaging the fantasy." He is still thinking about her physical appeal, but as they get to know each other after the initial contact, he sees her in a different light. He now sees her as a capable ally apart from a mere physical specimen. The sexual appeal dissipates and is replaced by a true connection and care. Although he may have started out with specific motives by going the extra mile to woo her, he can't get upset when his intentions don't pan out. He has played himself! You created the fantasy, but you never promised anything from it. You might say, this is a bit much for a car. It's about the car, but more importantly, it's about how to maneuver on the stage of life. In this instance, the salesman wants to get the most money he can from a sale. You want to get your ideal car for the least amount of money. The interests between the two are seemingly irreconcilable. However, people bend over backwards for those they like or feel connected to. You didn't have any leverage when you decided to buy a car. Through information and understanding human nature you created not only leverage, but power. By using your sex appeal to alter the environment, you got what you wanted and created a friend. You both got more than you bargained for. To recap Judy's s steps:

• First realize that men are and will forever be visuals beings
  
  
• Do your homework and articulate what you want.
  
  
• Create an illusion of future opportunities without making any promises
  
  
• Allow a friendship to ensue that turns both parties into allies
  
  
• In the quest to attract you, let him serve as a benefit and reciprocate when possible
  (never crossing the line.)
  
  
• As long as your words and actions are consistent, invariably his sexual interest will change to be more plutonic
  
  
• In the end, you have gotten your car and created a new friend and ally
  
  While many people will find such strategies slightly manipulative, you have actually leveled the playing field.
  

Edward Brown is the Director of R& D for The Core Edge Image and Charisma Institute (Core Edge). Core Edge specializes in helping clients develop leadership, presentation and relationship skills through the philosophy of charisma. He is author of nine books, including his recently released e-book, Principles of Charismatic Leadership: The Missing Link for Leading, Speaking and Developing Relationships on the Stage of Life. To bring the philosophy of charisma to your organization, visit the company's website at www.core-edge.com or call 404.767.6592 for services and information.

    
God gave women intuition and femininity. Used properly, the combination easily jumbles the brain of any man I've ever met. --    Farrah Fawcett