Take
Control of Your Car Life Podcast: Listen Now:
Car
Buyer or Car Buyher: Which one are you? By Sheronde Glover
In
2003, I was your average car buyer ------ just a woman looking for a car. Two
years later, I became a car buyher ----informed and in control. It's hard to believe
the transition. I literally went from an inexperienced automotive car buyer, who
for the first time in her life, was in the position of buying a car alone ----no
spouse, no parental guidance, no tangible safe guards and buffers ------to an
enlightened and liberated car buyher.
I must say, I like the difference.
My journey is a relatively simple one. It all started when my 10-year-old Mazda
decided it had had enough. So much so, that it was totally unwilling to make the
trip from the South side of town to the North side when it took an unforeseeable
last breathe and died leaving me stranded on the road. Instantly I was catapulted
into a car buying nightmare, a nightmare which included an unexpected financial
expense and an energy-zapping time commitment that I was just not ready for. It
took weeks to adjust and figure out what I wanted and needed . . . then I spent
weeks filtering through information.
I started online, a carefully crafted
safety net ----behind closed doors, in the comforts of my home, I didn't have
to admit I had not a clue. Anxiety levels began rising after a few weeks into
the process -there was too much to know, too many sites, car lingo to decipher,
and no place of comfort. And then there was a light bulb. What if?! What if I
knew where to go and what to do? What if I had all the information I needed? What
if that information was tailored to my needs as a woman? What if there was a list
of woman-friendly dealers in the area that didn't talk down to me but educated
me instead? What if there was an online resource where I could go on my own time,
to learn, to share, to sell, to buy?
Fast forward two years ---- now there
is a place, it's located at http://www.carbuyher.com,
and it's for you ---- the female consumer that wants to be enlightened, that needs
automotive information, that has something to say, and wants her voice to be heard.
A
car buyer is just an individual looking for a car, but a car buyher
is much more. She's a woman who has decided to take control of her car life. She's
a woman who is informed. She's a woman who is ready to buy! And you too, can become
one.
4 Steps to Becoming a Car Buyher
1. Start by going through our site at carbuyher.com.
Gather all the information you can on car buying and maintenance.
2.
Learn how to do your research. Talk to friends, colleagues, and family. Do online
research on cars you have an interest in. Compile your information in a place
that is organized where you can make some comparisons and reference when you need
to.
3. Take control and be okay with buying your own car. You will drive
it and most likely be the one to keep it up, so you might as well be the one that
controls the buying aspect as well.
4. Know when you're ready to buy.
Wait until you have all the information you need to make an intelligent, informed
decision. Too many women have regrets after they've made their purchase. Don't
let that be you. Have the patience to invest the time and do the work, so when
you're ready to buy, you're ready to buy.
Are
you a Car-Buy-er or Car-Buy-Her. Take Our Poll and Share Your Story.
Sheronde
is the Publisher and Editor of carbuyher.com. She is a business and marketing
consultant that spends her time educating and inspiring others, particularly women
on how to take control of their personal, professional, business, and car life.
Email Sheronde.