
| Car Buying Tips and Info
for Women | | Our
Mission & Vision Our mission and vision
is to educate and inform women on car buying so they can take control of their
car life. Car-Buy-Her
provides online content and information to assist women in the car buying experience.
Car-Buy-Her also works
directly with dealerships to improve customer service programs and marketing effectiveness. |
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"I
Ended Up With Two Car Notes! One Woman's Story" Interview and story compiled
by Sheronde Glover Toni is a smart, professional, educated woman. She
is a business owner, homeowner, and mother. On any given day, Toni is in the throws
of business conducting corporate insurance deals for employees, yet despite her
capabilities and intellect, Toni got a raw deal. Two years ago she set out to
purchase a new car. The process seemed straightforward and uncomplicated and when
she left her local Lexus dealership she felt comfortable and secure. Little did
she know that two years later she would still suffer from the effects of a deal
gone bad. What happened to Toni is what happens to many women. Before
we go on with the story we want you to understand our premise. Our goal is not
to attack the automotive industry, but to enlighten women, confront the industry
and ask for something better. We believe to solve a problem you must
first acknowledge it, then respond to it. And we are. Our goal is to ultimately
connect the auto industry and the female consumer to offer better buyer/seller
relationships and it can be done. The more women we talk to the more stories we
collect and unfortunately many of them are negative.
With just one signature,
Toni found herself with two car notes instead of one. Instead of buying the new
car and trading in her old car, something went dreadfully wrong. It turns out
that the dealership had not actually paid off Toni's trade. So instead of
one comfortable car note she ended up with two, which has weakened her credit
and left her with both financial and emotional stress.
But what happened?
Toni was a victim --- of her own lack of knowledge and emotionalism and the dealings
of a dishonest salesperson. And it's something that could happen to any of us.
The truth is more and more women are buying cars, but aside from that many women
are handling the process and the negotiations on their own. This means women have
to become more educated about car buying. When Car-Buy-Her spoke to Toni
she reflected back on the situation and realized that there were some telling
signs. She readily admits she became too emotionally involved. She was swayed
by the idea of a new car, the charismatic personality of a salesman who didn't
have her best interest at heart, and her desire to validate her own knowledge
and wherewithal. If she had it to do again or could give other women advice, here's
what Toni would do differently . . . . CBH: What lessons have
you learned? Toni: I've learned not to buy the first day and
I've learned that you must read your contract in detail (she notes that it's very
overwhelming and suggests there should be a class); Take a 24-hour evaluation
period before buying; don't feel pressure; don't let emotions get in the way.
CBH: What advice would you give to other women? Toni:
Guys (salesman) are well dressed and look good and if you're going in the
dealership by yourself you're probably single; Don't lose sense of reasoning and
get too emotional because these guys will work you. While you're looking at Joe
look at your contract, too. CBH: What would you like to see from
the automotive industry? Toni: Getting ahead and being proactive
in the education process; offering car buying workshops before you buy.
CBH: Do you think a site like Car-Buy-Her would have been helpful to you?
Toni: Absolutely but how would I find out about it? (Ladies,
will you please help us spread the word --- we're small and can use your assistance
in this area. The larger our network the more power we have to speak and advocate
on your behalf) CBH: What can Car-Buy-Her do to make the process
better for women? Toni: Continue to educate and advocate for
women. And to the ladies, remember to be confident in yourself; There is no harm
in saying no---- I'm not going to buy this today; Have an attitude about it.
CBH: Do you feel wiser? Toni: Absolutely, angry
but wiser. Some people have to pay the price for others to learn. I'm a Trooper;
I'm a Warrior. CBH: Do you consider yourself a Car-Buy-Her (We
define a Car-Buy-Her as a woman that is informed and in control)?
Toni: Yes. Absolutely! CBH: Where are you now?
Toni: I'm in the process of determining how to get rid of the Lexus; It's
on a lease and expensive to maintain.
The scam that effected Toni is a common scam disreputable dealerships will use on buyers. Learn more about common dealer scams.
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Car-Buy-Her
is a consumer education and automotive marketing firm that works with female auto
consumers and dealerships.
We provide resources, information, experts, and recommendations to help you with
the car buying process.
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Us Your First Stop! | |
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"Seeing your site was like seeing a friendly face in a strange
hostile land . . . Thank you for doing us a great service." Betty,
Crestview, FL
I like the concept
of your webpage, women buying cars, sounds like a mission impossible ( kidding)....my
wife spent like 10 hours reading your webpage so the next family car is going
to be her call. Edgar 
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