
A LOOK AT SOME ADVERTISING OPTIONS
| Adverstising Medium | Website | Cost | Pros | Cons |
| Ebay | ebay.com | $40 "Insertion fee" to list your car | Wide exposure. Could be a | If your car is worth a lot of money, |
| plus $40 "Transaction service fee" when the | quick sale | it could be hard for someone to | ||
| first bid is placed or your reserve is met. | secure financing in that short of time. | |||
| Could have long distance buyers | ||||
| Maximum list time is 10 days, | ||||
| however there is a way to relist | ||||
| the item for free. The winning | ||||
| bidder could fail to actually buy the car. | ||||
| Auto Trader | AutoTrader.com | $15 to $79 | Wide exposure. | Could take awhile to sell. Must meet |
| You must email them to have the $79 ad run | Print and Internet ads available. | with potential buyers. Negotiating. | ||
| until it is sold | Option to run until sold. | Could have long distance buyers. | ||
| Can change the asking price if | ||||
| need to. | ||||
| Local Newspaper | ajc.com | $25 to $79 | Print and Internet ads available. | Mainly local exposure. |
| Ex. AJC | Internet ad can run until sold | Print ads can run up to 6 weeks. | ||
| Up to 20 pics on Internet. | No pics on print ad. Must meet with | |||
| potential buyers. Negotiating. | ||||
| Sign in widow | can be found at local | $3-You can create a web page for free on | Cheap! People can ask you | Not much exposure. |
| hardware or superstore | such as aol.hometown.com or tripod.com | about your car while you are | Nothing in print or online (unless you | |
| Put your web page on the for sale sign so | out and about. | create a page) for a potential buyer | ||
| potential buyers can find out all of the | to come back to. Negotiating. | |||
| specifics later. |